The Branching Company
Source control that is invisible, intuitive, and inevitable.
The Problem
We built tools for files.
Not for how people actually work.
Collaboration is chaos.
Multiple people editing a Google Doc. Multiple agents writing to the same file. Everyone overwrites everyone. There is no merge. There is no intent. Just destruction.
Customization is a nightmare.
A student tailoring resumes for different jobs. A consultant adapting proposals for each client. You end up with resume_v2_final_FINAL(1).docx. This is not versioning. This is suffering.
Git is not the answer.
Git was built for source code. It assumes you speak its language. Branches, rebases, merge conflicts, this is not how knowledge workers think. We need something fundamentally new.
Knowledge is scattered.
Stakeholder requirements live in email. Project management lives in Jira. Technical decisions live in Slack threads that disappear. Code comments tell you what, never why. The full story of any decision is lost across a dozen tools.
What if source control just… worked?
Invisible
You don’t think about it. It captures every change without you lifting a finger.
Intuitive
It works the way you think. No manuals, no workflows to memorize.
Inevitable
Everything is versioned. Nothing slips through the cracks.
Early access
Help us build it right.
We're building in the open with a small group of early believers. Leave your email and we'll be in touch.